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VIPS
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WR.UP®

Discover our CELEBRITIES

VIPS
LOVE
WR.UP®

WR.UP® has quickly become one of the most wanted pants among international celebrities! Britney Spears, Hilary Duff, Abbey Clancy, Lea Michele, Hayden Panettiere, Eva Longoria...These are just some of the VIPs pictured while wearing their WR.UP®

  • WR.UP® gives you a smoothing effect and shapes your waist, hips and thighs thanks to the high quality fabric combined with strategically placed panels. Harmony is everything.

  • WR.UP® is the unique jersey denim 100% bi.elastic: it defines, lifts up your bottom and wraps you like a second skin. Perfection takes shape.

  • WR.UP® shapes and sculpts your hips, while keeping your pants up and in place thanks to a special silicone band. Your body is art.

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Discover the ads
That made the WR.UP® Shaping Effect famous
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WR.UP® denim
The first ad of the WR.UP® Denim, lauched worldwide in October 2013.
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WR.UP® snake
The first ad of the WR.UP Sport, with the athletes of the Italian Rhythmic Gymnastics National Team
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WR.UP® sport
The first ad of the WR.UP, launched worldwide in October 2012.
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